C • A • N • I 

Constant and Never-ending Improvement

About Our Founder

Rod Tafoya has nearly 30 years of experience in the restaurant business, including more than 25 at the helm of Mission Yogurt.

From an early age, Tafoya had a connection to, and fascination with, airports. As a child, his mother worked at Denver’s Stapleton International Airport, and his father was an engineer for the city of Denver. It wasn’t until after he graduated with an MBA from UCLA, received a B.S. in Engineering from Johns Hopkins University and held a marketing position at IBM, however, that he considered a career connection.

In 1985, Tafoya set his sights on opening a cookie business at Stapleton Airport, and decided to make a bid for space there. While he was not selected for a contract due to lack of experience, four years later, he successfully broke into the restaurant business when he purchased an Arvada Penguin’s Frozen Yogurt franchise in Arvada, Colorado.

After cutting his teeth in the restaurant business for nearly a decade, Tafoya opened Sara Lee Sandwich Shoppe and Colombo Yogurt in Denver International Airport (DIA), when it commenced operations in 1995. Soon after, Rod continued to grow at DIA and opened DIA’s first authentic Mexican restaurant, Que Bueno, the busiest Einstein Bros Bagels franchise location in the nation, and the highest grossing restaurant measured by sales at DIA, Timberline Steaks and Grille. Rod’s steady growth quickly led to different operations in other high traffic airports beyond Colorado, including San Diego and San Jose International Airports. 

Our Mission

 Provide steady growth, develop the best team in the industry, and provide an elite customer experience to the traveling public. We are proud of our concessions and restaurants.

Join Our Team

We’re Always Looking For New Talent!

View Our Open Positions

 Send Your Resume to hr@missionyogurt.com